Don Lapre... Marketing Guru or Scam Artist?

Don Lapre...Marketing Guru or Scam Artist?

For those of you who do not know who Don Lapre is, he is a self-made millionaire (so he says), that started from the confines of his tiny one bedroom apartment. Now I am not saying that those are his exact words but, over the years he has said something to that effect. Don Lapre has marketed everything from his "Info Reports", "Making Money Package", Real Estate, 900 numbers and the list goes on and on. His marketing tool of choice...INFO-MERCIALS!

Don Lepre, has spent years mastering the craft of marketing hype with no real product or service. He has artfully included anecdotal, trivial information to (in my opinion) barely meet FTC requirements so as not to be considered FRAUD. Don't believe me? Just do a "search" on Don Lepre (in different variations) and look at all the websites, blogs, posts of accusations against this guy. Several years ago, he was shrouded in controversy and disappeared from the national scene for a while all together.

Now, this "late nite info-mercial" guru (or "Scamster" depending how you look at it) is back with a vengeance. And his marketing ploy this go-round, is in one of the largest markets to date...the nutritional (health and wellness) supplement industry. I say one of the largest markets, because by all expert accounts, it is expected to reach a Trillion dollars annually over the next 10 years. Currently, the health and wellness industry is a multi-billion dollar market annually.

If you haven't guessed what I am talking about yet, here it is. Don Lapre has now put his name to a vitamin supplement called "The Greatest Vitamin in The World." NO, I am not kidding. I give him this though, he has truly figured out how to exploit viable, legitimate marketing techniques and media to his advantage. He has figured out how to combine the power of info-mercials with Network Marketing. He has understood better than most, that "Flash, Glitter, Enthusiastic, Excited presentations SELL, SELL, SELL. Even if you don't have anything of substance to sell. Unfortunately, people are buying into his hype (scams) just as they always have done and probably always will.

I guess my reason for posting this about Don Lapre, is the hope that readers of my blog will be able to see Don Lapre and his products for what they are, a lot of fancy packaging with nothing of value, substance and ABSOLUTELY NO health benefits what-so-ever! Also, people like Don Lapre are the "Poster Child" of why the Nutritional Supplement Industry (and any other market he has had his hand in) gets a bad rap.

For any of you seriously considering Don's business opportunity or purchasing his products, do yourself a favor, before you do, ask Don Lapre or anyone in his organization to prove that there products work. I bet they can't (testimonials are not proof). Ask them to produce scientific studies specific to their products, not just ingredients that they claim their products contain. I bet they can't.

If like me, you are tired of being ripped-off by people like Don Lapre and if you want proof of products that work "Take the tour".