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Pharmanex® Wins "Most Innovative" Award for the Pharmanex® BioPhotonic Scanner at the American Business Awards

June 9, 2005 - Nu Skin Enterprises, Inc. (NYSE: NUS) announced this week that it was awarded a 2005 American Business Award at the annual American Business Awards ceremony in New York City on June 6. Pharmanex® won the award in the "Most Innovative Company" category for the Pharmanex® BioPhotonic Scanner, a unique nutritional testing tool developed by Nu Skin Enterprises' Pharmanex division.

"We are honored to receive this award, particularly considering the caliber of companies we were competing against," said Truman Hunt, president and CEO of Nu Skin Enterprises. "The Pharmanex BioPhotonic Scanner is an innovative tool that allows our sales force and customers to measure the benefits of our nutritional products and continues to add quantifiable success to our business. Receipt of this award is a reflection of our commitment to innovation with respect to our products, sales tools and direct-selling business model."

The award was given in recognition of the Pharmanex® BioPhotonic Scanner for the Most Innovative Company among contenders with more than 2,500 employees, competing against other finalists Oracle Corporation and PACCAR Inc. Last year's winner in the same category was United Parcel Service (UPS). Nu Skin Enterprises was recognized among other top companies that included AT&T, Procter & Gamble, Sprint, and Intuit and was the only direct selling company to receive a 2005 American Business Award.

About the Pharmanex® BioPhotonic Scanner and the American Business Awards

The Pharmanex® BioPhotonic Scanner is the first to use innovative laser technology to noninvasively measure the concentration of carotenoid antioxidants in the body's tissue; antioxidants protect the body at the cellular level against the effects of aging and the environment. The Scanner score provides a scientifically validated measurement of how a person's diet and supplementation program is protecting his or her body's cells and overall nutritional health. By consistently tracking carotenoid antioxidant levels in the body, consumers are equipped with the knowledge to maintain a lifestyle and nutrition program that will help boost antioxidant levels and maintain proper nutrition and health. Currently, over 4,000 Scanners are in operation throughout the world and over two million people have been scanned.

The 2005 American Business Awards is the first national, all-encompassing business awards show, governed by a board of distinguished judges and advisors. The award has been called "the business world's own Oscar Awards" by The New York Post.